Only the top 200-300 pixels of your message are shown first, so you have to make those count big time. Stands out from the usual off-season emails, reminding subscribers it’s indeed a special sal.Incorporates a Christmas-themed design without it drowning out the brand’s email design standards.Here’s another great example from Sommer Ray’s Shop: Your customers should be able to recognize your brand at a glance regardless of the seasonal theme.ĭon’t stray away from your colors, your design elements, and your visual guidelines.Īlways align your email newsletters to your brand-this will help in making your business more recognizable and build your brand presence with your customer base and tell your brand’s story. Less is more-rather than filling up the whole email with graphics or product images, the big discount headline is already enough to catch your subscribers’ attention and tell them what they need to know.From another one of our clients, Sommer Ray’s year-end sale email is a great example: Remember-the main goal of a newsletter is to inform your customers.
Sure, graphic elements make your email newsletters attractive and fun to read, but keep everything in moderation! Don’t Overload it With Graphics or Images! Easy-to-see CTA button whose color stands out from the email’s overall color schemeĢ.A brief copy that hooks readers and hints at the value of the content the follows.Here’s an example from one of our clients- ForChics : Remember, your content should be able to convey enough details and information but short enough to avoid being boring. The Miniskirt Rule applies to email newsletters too! They should be ‘long enough to cover what’s necessary, but short enough to keep things interesting.’ Without further delay, here are 8 tips for shaping up your email newsletters this 2023: Better yet, how do you create a newsletter that people would actually want to open? The question is, how do you stand out from a crowded inbox? The competition for attention these days is greater than ever. If you want to rehash your current newsletter strategy, these tips will surely get you to where you want to be. With the email automation life cycle and customer segmentation thrown into the mix, you as a brand can now optimize your customers’ preferences to build long-lasting relationships with their brand with ease. The role of email marketing to eCommerce brands can’t be denied, it has the potential to sustainably generate 30-40% of your eCommerce store’s overall revenue, when done right. It isn’t just about any old generic email newsletter, email marketing has evolved into an elegant solution for eCommerce businesses to have these days. It’s for this reason that amidst the clamor of aesthetic graphics, viral memes, 2-minute videos, and witty quips-email is still the one marketing tool that remains effective regardless of seasonal trends. It boasts generously high ROI for little expense-with an average of $36 returned for every $1 spent !
No matter how expensive digital marketing gets, email marketing will always have your back. In other words, make more money with less expenses.
UPDATED, -With ad spend on the rise this 2023, the top priority objective in the eCommerce space is to accomplish more with less.
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